Dior, we love it
Since its creation in 1947 by Christian Dior, the eponymous house has launched itself so early in fashion and haute couture.
This creation was possible thanks to the impetus of the "Trimard of the fabric", Marcel Boussac, who gave all his confidence to the couturier, by investing 60 million francs and allowing the fashion house to be in his name.
His initial patronage paid off. Whereas at the time, three meters of fabric was enough to make a dress, now it takes twenty to create a Christian Dior dress.
The famous Dior silhouette
From his first collection, the “corolle” line, he created a new trend that would be called the “New look”. The New Look is characterized by a very marked waist and round shoulders. Thanks to the Dior silhouette, it achieved worldwide success. With this collection, we are also witnessing the birth of a new woman, to whom he restores the desire to please, to suggest desire.
He even pushes his genius to dare to go out of fashion himself to surprise. Its “green bean” line is the perfect symbol of this.
A dazzling success
A visionary, he left for the United States to conquer this booming market less than a year after the launch of his first collection. He became the couturier of the stars after being the first to organize parades on a planetary scale and to use radios among other things.
Talented successors at the helm
Mission accomplished because the provocative and unpredictable Brit makes his fashion shows unmissable. He is also the one who makes the accessory a fundamental component.